īroadcasters can take PK challenges with other people, who gets more attraction points will win the game. It signed on as a sponsor for Box Fighting Championship in 2020. Users can broadcast and watch live streams of popular games, such as PUBG, LOL, RoV, Free Fire, Fortnite, Call of Duty, Dota 2, Hearthstone, Rules of Survival and more, etc. Video filters and stickers are available for broadcasters. With the match up function, users can initiate a random chat with people nearby or meet new friend. Users can invite friends to have a 1:1 online video chat or create group video chat or videos calls with up to 9 people via Multi-guest Room. Users that meet certain criteria can create their own families.

Users can watch trendy live streams and they can filter out broadcasters from a certain country on the explore page. People can live broadcast their life moments, show their talents and receive virtual gifts from supporters. Go Live and watch trendy live streams.In early 2021, Bigo Live had 400 million users in more than 150 countries. In December 2020, Bigo Live announced a partnership with The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ youth. In May 2020, Bigo Live launched a partnership with Bark, an online safety solution, to keep kids safe online. In March 2020, it ranked 6th in the United States and 5th worldwide for streaming apps, based on total in-app purchase revenue.

In November 2019, monthly active users of the company's apps reached over 350 million globally. completed the acquisition of BIGO Technology. In March 2019, the NASDAQ listed company JOYY Inc. In December 2018, Bigo Live reached 26.7 million monthly active users. In April 2016, Bigo Live was the most downloaded app in Thailand. It is available for iOS and Android operating systems. David Li was a journalist prior to entering the technology industry, and Jason Hu had worked for many technology companies before the creation of BIGO Technology.

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